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Introduction

You've decided on a domain name for your new business, and the domain is already registered and for sale. How much should you be willing to pay? This is becoming a common question, as so many quality domain names have already been taken. While there is no scientific method to determine a precise value for any domain name, there are some considerations that go into determining a reasonable ballpark value for that domain name you want. Please read on, and learn about some of the techniques professional domain appraisal companies utilize to ply their trade.

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Valuation Factors

There are quite a few technical factors that go into determining what a domain name is worth, and there are differences of opinion as to the relative importance of the various factors. Here we will examine a number of commonly considered parameters in domain valuation. This collection is not necessarily meant to be all-inclusive, but is instead intended to give you a flavor of many of the fine points to consider.

One of the most important considerations in valuing a domain name is the "TLD," or Top Level Domain. This is the extension that appears at the end of the domain name, such as .com, .net, .org, etc. All other things being equal, a .com name will generally sell for about four times the otherwise equivalent domain in one of the other common global extensions, such as .net, .org, and .info. The .mobi extension, utilized for content to be delivered to mobile devices, is rapidly gaining popularity and value, especially for domain names suitable for such devices. Some country specific domains, such as .co.uk and .de (Germany) are very prestigious, and can also command high prices in certain cases. The .tv extension, later to hopefully be used in connection with internet enabled TV, results only occasionally in high value sales at current (until hardware, distribution, and media companies resolve their mutual "cut of the pie" concerns, there is likely to be little content to drive this market).

An extremely important consideration in the value of a domain name is the number of words it contains. Single "real word" domains (no misspellings or abbreviations), especially in easily monetizable internet industries, can be enormously valuable, particularly in the .com extension. Two word domains, again without misspellings or abbreviations, can also be quite valuable, as long as the domain name can easily be monetized, and the TLD is of high quality. Values really plunge when you get to three words or more.

Domains containing misspellings, abbreviations, hyphens, characters not on a standard keyboard, and other oddities often have very little value. Also, domains containing phrases that are trademarked may be worth nothing, as the trademark owner may be able to summarily confiscate the domain.

The extent to which a domain can be monetized has a major impact on its value. Domains in the sex, financial, and health industries often top the list in terms of high value sales. Domains related to industries that cannot easily generate revenue on the web will usually have little value.

Generic domains tend to be more valuable than non-generic ones. A generic domain is one that contains only real words (ones you can find in a dictionary), and has no contribution from proper names (first or last). Generic .com domain names in highly monetizable industries can be immensely valuable, and are for the most part very hard to obtain (without spending a lot of money!).

The number of letters in a domain name also affects its value. Three letter .com names can be quite valuable, even if they mean nothing. Four letter .com names usually need to be pronounceable to have value, but they need not necessarily be real words in the dictionary (cool sounding four letter .com names can be very brandable, even if they are made up). When you get to five letters or more, value is driven by quality of the word or words (generic vs. non-generic, monetizable vs. non- monetizable, etc.). Once you start getting over 8-9 letters, value tends to decrease a lot, unless the name is highly monetizable.

The extent to which a domain can be branded may be very important in determining value. Domain names that are easy to say and remember, easy to type in, highly reflective of predictable monetizable content, and/or generate a lot of "type-in" traffic (people typing your domain name directly into the address box in their browser rather than finding your domain via a search engine) are highly sought after, and may transact for significant sums.

The size and profitability of the market to which the domain name applies is also important. This directly impacts how easily the domain name can be monetized. Needless to say, products and services that do not lend themselves to e-commerce (directly, or indirectly through selling ad space) will most often have little value.

We could go on almost forever listing factors that impact the value of a domain, but the above gives you a sense of what to consider.

Where's The Beef?

You'll notice the discussion thus far has presented no magic formulas for computing the right price to pay for your new domain name. I would love to give you a cool formula with lots of neat math symbols, but sadly things aren't that simple or elegant. In order to understand what you are going to have to pay, you need to learn a few things about the domain after market.

First, there is way more supply than demand. This at first may sound encouraging, but unfortunately it isn't. Most domain resellers are very inexperienced, and tend to price their domains way too high, and as a result drive buyers away. Haggling often results in little movement in the price.

Second, the really great names, one or two real word .com domains in high traffic, high margin internet sectors are essentially all bought up. They do sometimes become available for sale, but always at extravagant prices.

Third, you have to be very careful when buying non-generic domain names (domains containing words that are not in the dictionary, or domains containing words that are in the dictionary but combine to form an unusual phrase that the courts will not consider "public domain"). These domains may be protected by a trademark. In such cases, the trademark owner can sue for ownership in court, and quite possibly be able to confiscate your domain without remuneration.

The Bottom Line

At this point you're probably wondering how much to pay for that domain on the aftermarket. As stated above, I can't give you a precise formula. I can, however, give you some advice based on the above principles, via reference to contemporary sales history. The basic idea is that I can provide you with anticipated price ranges (rather broad ones) that seem to be well in sync with recent domain auction closings.

At the very top of the spectrum, you have one word, and very high quality two word, generic domains in easily monetizable internet sectors. These may sell for 0,000 USD or more, and will usually have .com extensions, although occasionally some will be in other high value TLD's (such as .net, ,org, .info, .mobi, .co.uk, and .de). The very best of these domains may approach ,000,000.

Global (non-country specific) TLD's other than .com's rarely sell for more than 0,000. The best of these, again one word and very high quality two word generic domains in easily monetizable internet sectors, usually sell for between ,000 and 0,000, but sometimes may go as high as about 0,000. The best country specific extensions, mainly .co.uk and .de, lend themselves to the same kind of pricing as the non-.com global TLD's (,000 - 0,000). Some excellent domains in the .eu (Europe), .se (Sweden), .tv (Tuvalu), and .ch (Switzerland) extensions are starting to command these prices too.

Every week, there are several dozen sales of .com domains in the ,000 to 0,000 range. These tend to be one to two word generics, but not as easily monetizable as the ones that sell for over 0,000.

There is an active aftermarket in two to three word .com names that are long (10 letters or more) and sell for ,000 to ,000. These tend to be generic, although some non-generics may be found here as well. These domains will in general be harder to monetize than the more premium names, either due to industry (not a high profit internet sector) or scope (serve only a subset of a larger sector).

There is also a market in global TLD's other than .com's in the ,500 to ,000 range. .net's and .mobi's tend to dominate this space, although you will also find .org's and .info's here. These are generally one to two word generics that are less monetizable than their otherwise equivalent brethren that sell for more.

Certain country specific domains tend to sell in the ,000 to ,000 range. These tend to be one word or short two word generics in the most attractive country extensions (especially .co.uk, .de, .eu, and .tv). Needless to say, these are not as monetizable as their more premium brethren.

If the domain you want does not fall into one of the above categories, you should think long and hard before spending more than ,000 or so. Admittedly, there will be times when purchasing a particular non-generic name may be unavoidable (e.g., you already have an offline business name which is not trademarked, and need the corresponding domain for your online presence). The key point here is that absent proof of pre-existing heavy traffic, and/or profits from an already deployed web site at the domain, these names are just not that valuable.

In Closing

My hope is that this article has helped you to become a more educated domain buyer. The main takeaway should be that unless you have a truly urgent need to obtain a specific domain, you should use common sense principles and not overpay. Remember, in spite of the fact that so many good names are taken, most domains just sit and wait at aftermarkets like Sedo and Afternic because of the vast supply overhang. If the owner of the domain you want will not sell for a reasonable price, try to be creative and find alternatives, like using a different TLD, pluralizing, reordering the phrase words, etc.

The internet domain market will never lend itself to discounted cash flow pricing like financial securities, and the value of a domain is really nothing more than what the market will bear. Ultimately, values are determined by sale prices of similar domains. This article has hopefully armed you with that knowledge so you can negotiate with confidence.

How To Value A Domain Name

Stewart Engelman, DNI Services - Internet Domains - dniservices.com

Trademark Chevy Padded Bar Stool The officially licensed Chevrolet logo padded bar stool will be the highlight of your bar and gameroom. A 30-inch high bar stool great for bar pub table and bars. Great for gifts and recreation decor.

 
   


     

   
   

List Price : $99.99



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Trademark Chevy Padded Bar Stool Features

     

  • Chrome plated double rung base
  • 7.5 in X 14.75 in diameter padded commercial grade vinyl seat
  • Officially Licensed logo
  • adjustable levelers
  • Great for gifts and recreation decor

   
 

 

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Wooden High Bar Stool in Walnut Finish ADS90144

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The prostate is a gland of the male reproductive system. It is not found in women. Its primary function is the production of seminal fluid, and it also stimulates orgasm in males. The prostate gland can be affected by disease, including infectious inflammation or prostatitis, and prostate cancer, the second most deadly cancer among American males. Many people recommend milking the prostate regularly as a preventative treatment against prostate cancer and prostatitis.

Prostate milking is also referred to as prostate massage. It is a fairly simple procedure and you can do it yourself if you want to. Here are the steps to take in milking the prostate on your own:

1. Perform urination or a bowel movement in order to maximize the relaxation of the area.

2. Make sure that your fingernails are trimmed and have no jagged edges jutting out.

3. Clean your body and your hands thoroughly. Then put on a sterile latex glove on your hand. Dab a little water-based lubricant on your fingers.

4. Carefully insert your finger or fingers into your anus. Move them gradually upwards and to the back, along the area of the rectum towards the front of your body. Your fingers should be moving in roughly the direction of your navel.

5. You will feel the prostate gland, which is like a small, round bulb about the size of a large walnut. Gently massage it with a light waving motion along its sides, taking care not to press hard on the central area, where the sensitive nerves are located. Avoid touching the prostate gland with your fingernails.

6. You may experience a disconcerting sensation that makes you feel like going to the bathroom although you do not have to. Try not to let it affect you, and continue with the procedure.

7. After a few minutes, the prostate gland may be stimulated enough for ejaculation to occur. You are also likely to experience sexual pleasure or orgasm. However, the procedure does not always successfully bring about ejaculation.

Prostate milking when used as a preventative treatment may carry a few risks. It is a technique that is not recommended for men who have a disease of the prostate or acute prostatitis, an acute inflammation of the glandular tissue. The problem in such cases is that the act of milking the prostate may cause the infection to spread to other areas of the body.

Step By Step Directions for Milking the Prostate

If you are looking for more information about milking the prostate [http://prostatehealthcare.info/milking-the-prostate-and-other-ways-to-help-prevent-prostate-cancer.php], check out my other tips and articles at [http://prostatehealthcare.info]



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Crosley Furniture Bar Height Shield Back Bar Stool in Black Finish

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They won't win any awards for long-term comfort, but the vintage stadium seat could be one of the most valuable pieces of furniture in your house.

Fans and collectors have flocked to the folding reminders of happy times spent watching sporting events by snapping them up by the thousands. The recent sale of ballpark memorabilia from Yankee Stadium proved that fans can have strong enough emotional attachments to their favorite places to pay significant amounts of money to acquire even small pieces.

Crosley Furniture

Other ballpark seats and memorabilia have been sold from Texas Stadium, Tiger Stadium, Busch Stadium, Dodger Stadium, Shea Stadium, Memorial Auditorium and other venues that have met the wrecking ball. You can go to an outlet store and find a nice comfy chair for 0, but it'll cost you more to buy an old wrought iron/wood chair from a sports venue. Why?

It's a better conversation piece, for one.

Thousands of vintage stadium seats have been sold, but that still means there are thousands of rec rooms, offices and hobby rooms that don't have one. Those who do find visitors instantly drawn to that little piece of sports history. They can't resist taking a seat and imagining themselves back at the venue from where it was taken. Watching games in the lazy days of summer, seeing a special moment unfold before your eyes, a championship game or historic event....all evoke the best of times for fans and collectors while serving as a unique bit of sports decor.

Yankee Stadium seats went for over ,000 when they were sold; other stadiums sold theirs for 0-700 each. Some were refurbished, but others are purchased virtually as is. For some collectors, part of the fun and the charm is doing just a bit of restoration to make it look exactly like it did during a certain era. However, prior to the late 1990s or so, many stadiums simply gave their old seats away to anyone who wanted one or sold them off to minor league stadiums or other facilities that simply needed seating.

Many of those vintage stadium seats from places like the Polo Grounds, Forbes Field, Crosley Field and elsewhere were saved and can be found online. Vintage Ballpark seats have only gotten their mainstream measure of respect in the last several years and those who acquired or saved some of them for many years are reaping the rewards...if they aren't using the seats themselves.

Vintage Stadium Seats Becoming Chic

VintageBallparks.com has more information about vintage stadium seats and links to ballpark memorabilia.



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Crawford Counter-Height Leather Bar Stool - Set 2

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These are some of the largest and popular Persian rug dealers, online galleries and companies available in the United States.

Boston Galleries, Inc. (bostongalleries.com): Boston Galleries, Inc. is a 25 year old licensed bonded auction house offering Persian rugs and handmade rugs across the United States. Headquarters is located in Bethesda, Maryland. They also provide services such as Appraisal, Cleaning and Spot-removal.

WHOLESALE INTERIORS INC

Herat Tribal Weaving (herat.com): Herat Ltd. specializes mainly in Baluch, Afshar and South Persian rugs and carpets. Their website has an Online Catalog that features a selection of their current inventory. The company, located in Miami, Florida, is owned by Edward Koch whose initial interests in Baluch and the tribal weavings of South Persia (especially those of the Afshari) extended to Turkish village rugs and some of the more primitive weavings of non-Turkmen, Central Asians.

Olcarpet.com: According to the website, it provides only "Real Persian Rugs & Carpets" - those made in Iran and not in other major Oriental rug making countries such as India, China, Turkey or Pakistan. Founded in 1877, the business originated in the town of Tabriz, northwest of Iran, is located in Brea, California, and has attended many antique shows and rugs exhibitions all around the United States.

Persian Gallery Co., Inc. (persiangalleryny.com): Founded in 1971 by the Hakim brothers in New York, Persian Gallery Co., Inc. is a wholesale dealer of antique and semi-antique oriental carpets and period tapestries, supplying carpet retailers and interior designers throughout the United States.

S&H Rugs (shrugs.com): S&H has a huge collection ranging from Persian Antique & Semi-Antique to Fine New Oriental Rugs, which includes Vegetable Dye rugs, Silk, formal and informal. The rug business was started in 1990 and continue to import rugs from Persia, Pakistan, China and India ever since. He Company is located in New Jersey.

Sobco International Ltd. (sobcoweb.com): Sobco is an award-winning importer and manufacturer of handmade rugs and flat weaves with more than 50 years of experience in the Persian carpet trade, serving customers in the U.S., Europe and in various different countries around the world. Their headquarters is located in West Los Angeles, California.

Thomas Cole Antique rugs and textiles (tcoletribalrugs.com): This private rug dealer specializes in Turkmen, Uzbek, Kirghiz, Baluch and Persian tribal (oriental) rugs, bagfaces and weavings as well as Central Asian silk embroidery and textile art. The website provides images of an eclectic collection assembled by the owner of the business, Thomas Cole.

Tschebull Antique Carpets (tschebullantiquecarpets.com): Deals in rugs such as Pre World War One Iranian "city" dozars, 19th century kelleh format rugs from Iranian Kurdistan and Kirman dozar rugs. Tschebull Antique Carpets was founded in 1982, and is located in the center of Darien, Connecticut.

1001persianrugs.com: is an online seller that has one of the largest collections of Persian rugs, ranging from Oversize Rugs, Large Rug, Room Size Rugs, Small Rugs, Runners, Antique Rugs to Silk Rugs. Their collection is listed by type in alphabetical order. Headquarters is located in Kew gardens, New York.

Persian Rug Dealers

Persian Rugs [http://persianrugshq.com] can enhance your home. Discover the joys of owning an Oriental Persian rug!



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Technical Details
  • Brown
  • Steel frame
  • Durable bonded leather upholstery

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Carolina Cottage 2663-AB-BC Black and White Check, 30-Inch Black Hawthorne Upholstered Bar Stool

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Technical Details
  • Comfortable upholstered seat
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New Trademark University of Maine Padded Bar Stool with Back 7.5 Inch High Long Lasting Logo Popular

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Slip Over Bar Stool


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Slip Over Bar Stool

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Technical Details
  • Color: Dark Beige / Merlot
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Filton White Quilted Leather Bar Stool

Filton White Quilted Leather Bar Stool Overview

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Check Out New Trademark 9-Ball Padded Bar Stool 7.5 Inch High Long Lasting Logo High Quality for $118.99

New Trademark 9-Ball Padded Bar Stool 7.5 Inch High Long Lasting Logo High Quality Features include: chrome plated double rung base adjustable levelers 7.5 inch high by 14.75 diameter padded seat commercial grade vinyl seat long lasting full color 9-BallLogo 30 inch high bar stool great for bar pub table and bars Great for gifts and recreation decor.

   
 
   


     

   
   

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New Trademark 9-Ball Padded Bar Stool 7.5 Inch High Long Lasting Logo High Quality Features

     

  • 9-Ball Padded Bar Stool.
  • This 9-Ball Bar Stool will be the highlight of your bar and gameroom.
  • 7.5 inch high by 14.75 diameter padded seat.
  • 30 inch high bar stool great for bar pub table and bars.
  • 15% restocking fee.

   
 

 

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New NHL Florida Panthers Padded Bar Stool with Back

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2 the Beatles Colorful Yellow Print Chrome Swivel Bar Stool Barstools


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Technical Details
  • Chrome Finish
  • Black Pads on Stools
  • 29" Tall
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Adjustable Bar Stool with Arms in Black Faux Leather

Adjustable Bar Stool with Arms in Black Faux Leather Overview

  • Dimension: 24 1/2"W x 23 1/4"D x 34 1/2"H-42 1/2"H
  • Finish: Black, Polished Chrome
  • Material: Steel, Faux Leather
  • Adjustable Bar Stool with Arms in Black Faux Leather
  • This cool contemporary faux leather bar stool will be a stylish addition to your casual dining and entertainment area.
  • Plush tufted stool back and seat are covered in a rich faux leather in black, and framed by sleek track arms.
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  • Adjustable height mechanism for a height of 34.5 inches to 42.5 inches high, and sleek footrest below for comfort.
  • Transform your home into a fun hangout with this stylish bar stool.
  • Also available in brown.
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24"H Folding Counter Height Stool Mission Style in Espresso Finish

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2 24" to 29" Adjustable Black Bar Stools - Great for RVs or Boats!



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Technical Details
  • 2 Adjustable Stools
  • Have Footrests
  • Swivel Seat with a Backrest
  • Air Pneumatic
  • Adjusts from 29" Down to 24"

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